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Snowbasin Resort's park focus paying dividends

  • Snowbasin Terrain Park
  • Snowbasin Terrain Park
  • Snowbasin Terrain Park
  • Snowbasin Terrain Park
  • Snowbasin Terrain Park

Traditionally when you mentioned great terrain parks in Utah you generally heard about the “big three”: PCMR, Canyons, and Brighton. Snowbasin Resort is seeking to change that with a shift towards better park creation and better feature implementation. Many will remember Snowbasin as the host of Utah’s leg of the very popular Dew Tour, however the Dew Tour has recently restructured their event to feature only one snow event per year and will not return to Snowbasin this season. I recently spent a day up at Snowbasin was PR and Marketing guru Jason Dyer and we spoke about Snowbasin focus on their terrain parks, the influence of The Dew Tour, and where Snowbasin goes from here as the Dew Tour moves on.

“A few years back Snowbasin realized they had to move in a more progressive direction with their terrain parks to be viable in the Utah market. “ Dyer told me. “We have Park City, Canyons and Brighton all with some of the top parks in the country. So we brought in Tim Eastley from Breckenridge to help.”

This was a crucial element for Snowbasin in taking the step from “resort with a park” to a “park focused resort”. To the uninitiated it seems simple for a resort to build some features and shove them in the ground and call it a park, but what separates the men from the boys in park creation is organization and flow. Professional park developers understand the need for features to mesh in a certain way so that riders can maintain a good rhythm which is referred to as flow. Dyer agrees, “We had parks, but (Tim Eastley) brought an organization to them and the idea of how to make a park flow.”  Having good flow in your parks makes a rider look smooth and effortless and is also vital to making really good edits whether they be professional riders or just the local kids.  In short a great park director will build a park that can make both the riders and the resort shine on film.

Let's face it, timing is everything and sometimes there is a certain element of luck involved and luck was on Snowbasin’s side when The Dew Tour came calling… “Right about that same time we were implementing this new focus Snowbasin was approached by Allied Sports about hosting a winter stop for the Dew Tour because the summer Utah stop was so successful.  The layout of the mountain worked perfect for what they wanted and having proven our selves capable of handling a global event via the 2002 Olympics it just seemed natural” says Dyer.

Snowbasin was in the process of implementing this new focus when the Dew Tour came calling. With the Dew Tour came SPT (Snow Park Technologies) the premier name in snowboard park creation.  To Snowbasin and the park crew is was a chance to see the biggest names in the business working up close and personal. Snowbasin already had a plan, and a great crew, but having SPT on site was an immeasurable gift. So what did this mean for the “regular” parks at Snowbasin? Dyer explains, “So what was great about that was it put Tim’s plan on steroids and showed there was a viable youth culture and market here and that we had a solid direction.  Growing this resort past “your parents” resort type of image.“

Indeed it has helped elevate Snowbasin past the Dew Tour stage and into the local “scene” as its called. Over the past few seasons Snowbasin has hosted more and more contests on the local level something that was rare to non-existent just a few years ago. Last season Snowbasin also officially joined the Friday Night Jib Fights Series that includes Brighton and PCMR thus proving that the commitment to park progression was paying dividends.

This year The Dew Tour went through some restructuring and will not return to Snowbasin but that hasn’t deterred Snowbasin from continuing to make strides in their park focus. “Well where do we go from here was THE question.”  Dyer told me “I got a call from an old colleague who worked with SPT and the Dew Tour and offered us the opportunity to host a shoot for the Transworld Team Shootout. We got all over that because that is the direction we are headed because now this year this is the season of “not having the Dew Tour” but we were able to present that footage in September to say “hey look Snowbasin can host your private build”

The private build is another standard for progressive park focused resorts. Both Canyons and PCMR have historically been active in this sort of event. Basically it is when a company comes in and wants to have a private park or big feature built for filming and photo shoots. Many times these are post-season events but sometimes they can take place during the normal operating season. To have your mountain approached for such an event is a huge thumbs up from the media and industry. In many ways it validates that Snowbasin is truly well on its way to successfully accomplishing its goals to changing Utah’s “big three” park resorts to the “big four.”

Transworld Team Shoot Out: Special Blend's 21st Birthday from Special Blend on Vimeo.

 


6 comments

Basin local's picture
Basin local posted 1 year ago

I think your giving "Tim Eastly " way to much credit! Last years park was not good had absolutely NO! Flow it was not good. Yes this year has been better but still lacks. Especially when it comes to your jumps! They are either to poppy or too flat. Build something that floats you. Some thing with "FLOW" the lips to your hand rails were also not very good. Too flat always.

More local than you's picture
More local than you posted 1 year ago

Handrail lips are supposed to be flat. Shows how much you know.

JONSON ,HUE's picture
JONSON ,HUE posted 10 months ago

THE park was better before the age of TIM and all the hype ,$$$$ ,TALK ..... just make 1 park using 1 lift away from all the skier/haters

Basin Old Local's picture
Basin Old Local posted 1 year ago

Basin is a fun resort don't get me wrong. But come on now calming your park is up to par with pc or the "Big 3"? No way not in a million years. Stop repping your park hard with media and go hire a decent park crew and set up something sick. I would say your smartest move is let go of Tim and hire someone who's is not stuck in 2000 where 2 features a run is cool. Grow up Snowbasin and stop talking the talk and walk the walk. If you build it they will come! http://www.youtube.com/watch?v=5Ay5GqJwHF8

Old Basin Local's picture
Old Basin Local posted 1 year ago

Every year you guys try to rep your park way too much. Why don't you actually do it and stop talking about it, this has happened the past few years and that is why I am an "Old" basin local. You are also giving Tim way too much credit, because last time I checked he has not changed anything. In fact it might have gotten a little worse since his arrival (not saying it is because of him, it could be coincidence). Also your parks have no flow whatsoever. Jason Dyers states above “We had parks, but (Tim Eastley) brought an organization to them and the idea of how to make a park flow.” when in actuality there was little to no flow in any park. 1 to 2 features max. Plus I do not trust Tim because I've only seen him use his snowboard as a tech deck and grind rails with his hands.
Back in the day with the Porcupine park you guys killed it and everybody loved it. Strawberry park is coming back which is a great idea. Often times I have seen others try to critique the park and you guys get angry and take it the wrong way. I hope you can take this for what it is, it is not hate. I would love to have this amazing mountain be killer in the park, the only problem is I have yet to see any change since porcupine shut down. I just hope you guys do not let down the locals like you have done too often in the past.
P.S. Kid in Photo does NOT in anyway SKI. http://www.snowbasin.com/mountain/terrain/

Edward Lee's picture
Edward Lee posted 1 year ago

WOW! Did Tim Eastley shoot your dog? All 3 of you are just spewing hate. Got to love the fact that social media has become a place for people to bash and spread negative vibes. What makes me question all 3 of your statements is that you can’t even list you true names. Is there a reason for that? “Old Basin locals.” I would think that since all 3 of you are such experts on how a resort should run a park that you would want everyone to know who you are so they could contact you for some helpful pointers on how to do their jobs. Here’s a little hint: People are getting sick of hearing how much this sucks, or how much that sucks, or why can’t you build it this way or why can you do it this way? As the old saying goes’ “The grass is always greener.” If the grass is green, or in this case the jumps have more flow somewhere else. PLEASE do all of us a favor and go there... Maybe Park City, I’m sure they would love you input.
As far as this article and Snowbasin is concerned, “Great Job Guys.” Love where this resort is heading with season passes prices, the parks, and the new outlook that the resort has. Keep up the hard work. You have more support then you have hate.


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